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The brand’s ‘Make Them Look’ campaign highlights the intersection of beauty and sports.
March 19, 2025
By: Lianna Albrizio
University of Southern California women’s basketball phenom JuJu Watkins is the new face of NYX Professional Makeup’s “Make Them Look” campaign, featured now at top retailers across the US.
Just in time for March Madness, the campaign celebrates self-expression and individuality, highlighting the intersection of beauty and sports.
Through her partnership with NYX Professional Makeup, Watkins hopes to inspire others to embrace their personal style and confidence. She started working with NYX Professional Makeup in recent months, making the brand the first to feature a female college athlete in a nationwide campaign.
“I think that looking good on the court is underrated,” said Watkins in the digital project, which debuted this week. “Your self-confidence in how you look translates to performance.”
Make Them Look prominently features four of Watkins’ favorite NYX Professional Makeup products: Butter Gloss, Epic Ink Waterproof Nudes Liquid Eyeliner + Epic Wear Waterproof Eyeliner Stick and The Brow Glue.
Watch the promotional video here.
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